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The Opportunity Analysis Canvas for Student Entrepreneurs: Fall 2021 Edition
Overview
Copyright and Publishing Information
Contents
Chapter 1
Introduction
Chapter 2
What are entrepreneurial opportunities?
Chapter 3
What is strategic decision-making?
Chapter 4
Thinking Entrepreneurially
Chapter 5
Entrepreneurial Mindset
Entrepreneur Spotlight: Anthony Casalena
Evaluation: What Is Your Need for Achievement?
Evaluation: Does Individualism Impact Your Decisions?
Evaluation: What Is Your Locus of Control?
Evaluation: How is Your Focus?
Evaluation: Are You Optimistic?
Chapter 6
Entrepreneurial Motivation
Entrepreneur Spotlight: Tony Hsieh
Evaluation: How Is Your Self-Efficacy?
Evaluation: What Is Your Cognitive Motivation?
Evaluation: What Is Your Tolerance For Ambiguity?
Chapter 7
Entrepreneurial Behavior
Entrepreneur Spotlight: Neil Blumenthal
Evaluation: How Is Your Confidence?
Evaluation: What Is Your Risk Tolerance?
Evaluation: Are Your Interpersonal Skills Well-Developed?
Evaluation: Are You Rich in Social Capital?
Chapter 8
Seeing Entrepreneurially
Chapter 9
Industry Condition
Entrepreneur Spotlight: Jeff Raider
Evaluation: What is the Industry Condition?
Chapter 10
Industry Status
Entrepreneur Spotlight: Joel Jackson
Evaluation: What is the Industry Status?
Chapter 11
Macroeconomic Change
Entrepreneur Spotlight: Richard Lowenthal
Evaluation: What Macroeconomic Changes are Underway?
Chapter 12
Competition
Entrepreneur Spotlight: George Weinmann
Evaluation: What is the Competitive Environment?
Chapter 13
Acting Entrepreneurially
Chapter 14
Value Innovation
Entrepreneur Spotlight: Julie Uhrman
Evaluation: What Value Innovations Exist?
Chapter 15
Opportunity Identification
Entrepreneur Spotlight
Evaluation: What Opportunities Exist?
Chapter 16
Next Steps
Entrepreneur Spotlight: Richard Lowenthal
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